{"id":772,"date":"2021-04-13T10:43:38","date_gmt":"2021-04-13T10:43:38","guid":{"rendered":"https:\/\/techknowledge.wpengine.com\/?p=772"},"modified":"2023-09-06T17:01:52","modified_gmt":"2023-09-06T17:01:52","slug":"making-marketing-roi-work-for-your-business","status":"publish","type":"post","link":"https:\/\/b2btechknowledge.net\/de\/brands\/the-marketing-centre\/making-marketing-roi-work-for-your-business\/","title":{"rendered":"Making Marketing ROI Work For Your Business"},"content":{"rendered":"<h1>Making Marketing ROI Work For Your Business<\/h1>\n<h2>The Step-by-Step Guide for Business Owners<\/h2>\n<p>ROI \u2013 Return on Investment \u2013 forms the backbone for successful business leadership. Marketing ROI, on the other hand, remains a problem for many business owners.<\/p>\n<p>It\u2019s not hard to see why. When you\u2019re focused on\u00a0marketing activity, it can be difficult to track the\u00a0relationship between spend and results \u2013you need to know what\u2019s working and what isn\u2019t, and why, and, in turn, which marketing channels work best to broadcast your business\u2019 message to your target customers.<\/p>\n<p>In this guide, our part-time\u00a0Marketing Directors share how they define and measure ROI.\u00a0Helping\u00a0you to choose the right metrics for your\u00a0marketing.<\/p>\n<p>With these metrics, you can construct a marketing dashboard that tracks your marketing spend and what you\u2019re getting back from it. These insights can be used to directly improve your marketing ROI, and therefore your business performance.<\/p>\n<p>[dlm_gf_form download_id=768]<\/p>","protected":false},"excerpt":{"rendered":"<p>Making Marketing ROI Work For Your Business The Step-by-Step Guide for Business Owners ROI \u2013 Return on Investment \u2013 forms&#8230;<\/p>","protected":false},"author":25,"featured_media":769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,24],"tags":[],"class_list":["post-772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-the-marketing-centre"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Making Marketing ROI Work For Your Business - Techknowledge<\/title>\n<meta name=\"description\" content=\"Making Marketing ROI Work For Your Business\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b2btechknowledge.net\/de\/brands\/the-marketing-centre\/making-marketing-roi-work-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making Marketing ROI Work For Your Business - 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