{"id":673,"date":"2020-12-10T09:36:43","date_gmt":"2020-12-10T09:36:43","guid":{"rendered":"https:\/\/techknowledge.wpengine.com\/?p=673"},"modified":"2023-09-06T17:03:30","modified_gmt":"2023-09-06T17:03:30","slug":"gdpr-essentials-for-b2b-businesses","status":"publish","type":"post","link":"https:\/\/b2btechknowledge.net\/de\/marketing\/gdpr-essentials-for-b2b-businesses\/","title":{"rendered":"GDPR Essentials for B2B Businesses"},"content":{"rendered":"<h1>GDPR Essentials for B2B Businesses<\/h1>\n<h3 class=\"features__header section__header\"><strong>GDPR all you need to know\u2026<\/strong><\/h3>\n<p>Thanks to GDPR, the way businesses collect, process and store data for marketing purposes \u2013 or any purposes \u2013 has changed. If your company processes the personal data of any EU citizen \u2013 anything that can be used to identify the person, even indirectly \u2013 GDPR must take centre stage in terms of the way you do business.<\/p>\n<p>The shift shouldn\u2019t inspire fear in businesses \u2013 instead, a sense of opportunity to do better marketing. In this eBook, we offer our no-nonsense guide to GDPR for UK B2B businesses, including information on email marketing, consent and legitimate interest.<\/p>\n<p>[dlm_gf_form download_id=767]<\/p>","protected":false},"excerpt":{"rendered":"<p>GDPR Essentials for B2B Businesses GDPR all you need to know\u2026 Thanks to GDPR, the way businesses collect, process and&#8230;<\/p>","protected":false},"author":3,"featured_media":764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,24],"tags":[25,26],"class_list":["post-673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-the-marketing-centre","tag-gdpr","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GDPR Essentials for B2B Businesses - Techknowledge<\/title>\n<meta name=\"description\" content=\"GDPR Essentials for B2B Businesses, GDPR all you need to know\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b2btechknowledge.net\/de\/marketing\/gdpr-essentials-for-b2b-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GDPR Essentials for B2B Businesses - 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