{"id":2708,"date":"2024-02-05T09:41:49","date_gmt":"2024-02-05T09:41:49","guid":{"rendered":"https:\/\/b2btechknowledge.com\/?p=2708"},"modified":"2024-02-05T09:42:35","modified_gmt":"2024-02-05T09:42:35","slug":"new-era-of-online-shopping-amazon-launches-an-ai-powered-shopping-assistant","status":"publish","type":"post","link":"https:\/\/b2btechknowledge.net\/de\/latest-news\/news\/new-era-of-online-shopping-amazon-launches-an-ai-powered-shopping-assistant\/","title":{"rendered":"New Era of Online Shopping: Amazon Launches an AI-powered Shopping Assistant"},"content":{"rendered":"<p>On February 1, 2024, Amazon entered into a new era of shopping where Rufus, their AI-powered chatbot will assist customers with their shopping.<\/p>\n<p>The AI chatbot is trained on Amazon\u2019s customer reviews, product catalogue, questions and answers by community and as the company said, \u201cinformation from across the web\u201d. It is currently in beta and available for a small group of users in the USA. Selected customer groups will have access to it once they update their Amazon shopping app both in iOS and Android. However, the tech giant has a plan to extensive roll out across the country from the 3<sup>rd<\/sup> week of February.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2710 alignleft\" src=\"https:\/\/b2btechknowledge.net\/wp-content\/uploads\/Copy-of-Copy-of-Copy-of-Copy-of-CSO-Paper-Confronting-Ransomware-and-Cryptojacking.pdf-Instagram-Post-1200-x-900-px-24-300x225.png\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/b2btechknowledge.net\/wp-content\/uploads\/Copy-of-Copy-of-Copy-of-Copy-of-CSO-Paper-Confronting-Ransomware-and-Cryptojacking.pdf-Instagram-Post-1200-x-900-px-24-300x225.png 300w, https:\/\/b2btechknowledge.net\/wp-content\/uploads\/Copy-of-Copy-of-Copy-of-Copy-of-CSO-Paper-Confronting-Ransomware-and-Cryptojacking.pdf-Instagram-Post-1200-x-900-px-24-1024x768.png 1024w, https:\/\/b2btechknowledge.net\/wp-content\/uploads\/Copy-of-Copy-of-Copy-of-Copy-of-CSO-Paper-Confronting-Ransomware-and-Cryptojacking.pdf-Instagram-Post-1200-x-900-px-24-768x576.png 768w, https:\/\/b2btechknowledge.net\/wp-content\/uploads\/Copy-of-Copy-of-Copy-of-Copy-of-CSO-Paper-Confronting-Ransomware-and-Cryptojacking.pdf-Instagram-Post-1200-x-900-px-24-16x12.png 16w, https:\/\/b2btechknowledge.net\/wp-content\/uploads\/Copy-of-Copy-of-Copy-of-Copy-of-CSO-Paper-Confronting-Ransomware-and-Cryptojacking.pdf-Instagram-Post-1200-x-900-px-24-500x375.png 500w, https:\/\/b2btechknowledge.net\/wp-content\/uploads\/Copy-of-Copy-of-Copy-of-Copy-of-CSO-Paper-Confronting-Ransomware-and-Cryptojacking.pdf-Instagram-Post-1200-x-900-px-24-800x600.png 800w, https:\/\/b2btechknowledge.net\/wp-content\/uploads\/Copy-of-Copy-of-Copy-of-Copy-of-CSO-Paper-Confronting-Ransomware-and-Cryptojacking.pdf-Instagram-Post-1200-x-900-px-24.png 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n<p>Amazon portrays Rufus as their customers\u2019 one-stop shopping solution. The chatbot is able to provide general advice on product categories, product recommendations and comparisons. Rufus can also provide contextual advice based on specific activities like swimming, running or hiking and events like Christmas holidays or celebrations.<\/p>\n<p>Users can type their questions in the search bar of Amazon\u2019s mobile app. Replies from the chatbot will appear in the chat dialogue box. Customers can ask follow-up questions as well.<\/p>\n<p>According to Amazon, Rufus can seamlessly handle questions like<\/p>\n<p>\u201cWhat to consider when buying running shoes?\u201d The bot will provide answers to comparison questions like \u201cWhat are the differences between trail and road running shoes?\u201d terms that people would ask Google previously. Rufus can respond to follow-up questions like \u201cAre these durable?\u201d Another feature of the AI-powered chatbot is getting recommendations for specific age groups like \u201cBest dollhouse for 5-year-old girls\u201d.<\/p>\n<p>Amazon has also kept the option for opting out of using Rufus. If any user wants to go back to traditional search, he\/she can do it at any time by swiping down the chat dialog box back to the bottom of their respective screen. Understandably, users may face glitches in the beta stage while using the AI- chatbot. However, Amazon says it will work continuously to improve the bot\u2019s performance to give users a seamless shopping experience.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2712 alignright\" src=\"https:\/\/b2btechknowledge.net\/wp-content\/uploads\/Copy-of-Copy-of-Copy-of-Copy-of-CSO-Paper-Confronting-Ransomware-and-Cryptojacking.pdf-Instagram-Post-1200-x-900-px-25-300x225.png\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/b2btechknowledge.net\/wp-content\/uploads\/Copy-of-Copy-of-Copy-of-Copy-of-CSO-Paper-Confronting-Ransomware-and-Cryptojacking.pdf-Instagram-Post-1200-x-900-px-25-300x225.png 300w, https:\/\/b2btechknowledge.net\/wp-content\/uploads\/Copy-of-Copy-of-Copy-of-Copy-of-CSO-Paper-Confronting-Ransomware-and-Cryptojacking.pdf-Instagram-Post-1200-x-900-px-25-1024x768.png 1024w, https:\/\/b2btechknowledge.net\/wp-content\/uploads\/Copy-of-Copy-of-Copy-of-Copy-of-CSO-Paper-Confronting-Ransomware-and-Cryptojacking.pdf-Instagram-Post-1200-x-900-px-25-768x576.png 768w, https:\/\/b2btechknowledge.net\/wp-content\/uploads\/Copy-of-Copy-of-Copy-of-Copy-of-CSO-Paper-Confronting-Ransomware-and-Cryptojacking.pdf-Instagram-Post-1200-x-900-px-25-16x12.png 16w, https:\/\/b2btechknowledge.net\/wp-content\/uploads\/Copy-of-Copy-of-Copy-of-Copy-of-CSO-Paper-Confronting-Ransomware-and-Cryptojacking.pdf-Instagram-Post-1200-x-900-px-25-500x375.png 500w, https:\/\/b2btechknowledge.net\/wp-content\/uploads\/Copy-of-Copy-of-Copy-of-Copy-of-CSO-Paper-Confronting-Ransomware-and-Cryptojacking.pdf-Instagram-Post-1200-x-900-px-25-800x600.png 800w, https:\/\/b2btechknowledge.net\/wp-content\/uploads\/Copy-of-Copy-of-Copy-of-Copy-of-CSO-Paper-Confronting-Ransomware-and-Cryptojacking.pdf-Instagram-Post-1200-x-900-px-25.png 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u201cIt\u2019s still early days for generative AI, and the technology won\u2019t always get it exactly right,\u201d wrote Amazon executive Rajiv Mehta. \u201cWe will keep improving our AI models and fine-tune responses to continuously make Rufus more helpful over time. Customers are encouraged to leave feedback by rating their answers with a thumbs up or thumbs down, and they have the option to provide freeform feedback as well.\u201d<\/p>\n<p>Since 2023, almost every division of Amazon has been working extensively on generative AI. Rufus is the latest addition of many AI-centric solutions Amazon has invented. It can be mentioned here that tech giant Google has also joined the AI shopping assistant lane through its \u2018Google Search\u2019s AI image generator\u2019 that lets you make up your dream products and buy the real versions.<\/p>\n<p>Amazon\u2019s biggest competitor Walmart has also introduced a similar AI-powered bot to assist, recommend or compare products and chat with customers.<\/p>","protected":false},"excerpt":{"rendered":"<p>On February 1, 2024, Amazon entered into a new era of shopping where Rufus, their AI-powered chatbot will assist customers&#8230;<\/p>","protected":false},"author":26,"featured_media":2709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[],"class_list":["post-2708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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